Meet Jordana Matsos

Jordana is the founder and CEO of Hirequity, a sales recruitment agency with over 150 clients across Canada and the United States.

Jordana’s Sales Career

Prior to founding Hirequity, Jordana had a 20-year career in sales, starting as a door to door newspaper salesperson and call centre employee earning $17 per hour and finishing as a leader of 50+ person corporate sales teams earning six to seven figures per year.

Among other achievements during her rise through the sales ranks, Jordana:

• Had career revenue responsibility of over $5 billion
• Was recruited to lead sales teams at five major corporations
• Participated in the hiring of over 3,000 salespeople
• Promoted over 200 salespeople

Hirequity Recruitment Agency

Frustrated by recruitment agency tactics that she witnessed as a sales team leader, Jordana was inspired to start her own sales recruitment agency — Hirequity — in 2021.

Hirequity’s sales expertise and commitment to ethical recruitment practices has made it one of the most successful boutique recruitment agencies in Canada, with hundreds of sales candidates recruited for major clients like FedEx.

Hirequity Academy

Throughout her career as a sales leader and recruiter, Jordana has received thousands of requests for sales career advice of all kinds. Common requests include:

• Advice on how to be noticed by recruiters
• Advice on how to advance past the vetting stage in recruitment processes
• Advice on executing pitches and job interviews
• Resume and cover letter reviews
• Intensive one-on-one sales career coaching

Hire Jordana